Fast Food Advertising Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Advertising - Research Paper Example This essay "Fast Food Advertising" outlines the negative impact of this kind of commercial on the society and especially kids. Advertisement of fast foods in the media is to blame for the increase in childhood obesity in the current society because most of the children tend to have a desire of trying every fast food that they find being advertised without noticing that the effects of the same foods can be negative to their health and their future. There exists a relationship in children eating habits, food children observe being advertised and the choices of food that they also have and this has been observed in our current society. These bad eating habits of fast foods, which are influenced through foods being advertised, have led to increment of obesity among the children. Recent studies clearly indicate that the number of hours children spend watching tends to affect their eating habits, as well as the type of foods they consume. These studies revealed that the children who spent most of their time watching and paying attention to adverts on foods, tend to eat more fast foods. Considering children like and curious of being introduced to new things in their surrounding the moment a new advertisement is set for them, they make their friends understand that they have seen the advert, and are ready to try the new type of fast food in the market. Because parents always work hard to ensure their children have everything at their comfort they result to buying them the foods that they propose to them, which are usually fast foods.

Purhsing Paper Can Be Fun Essay Example for Free

Purhsing Paper Can Be Fun Essay Question: What Performance problems is the captain trying to correct. Ans: 1 Poor Reporting Performance among the employees. Question: Use the MARS model of individual behavior and performance to diagnose the possible causes of the unacceptable behavior. Ans: 2 Possible causes for the unacceptable behavior is as follows: MARS Model: There are four main factors that directly influence an employee’s voluntary behavior and resulting performance. Employee Motivation: There was no clear motivation for employees to do their job perfectly as required. Motivation does not mean only financial motivation; people are motivated not only with money but also with an appreciation by the leaders of the company is enough to motivate them and pump in the force required to do the job with intensity. Captain must have set some goals which on achieving, the employees get recognition through an appreciation letter at least from the higher ranked personnel in the organization, keeping in mind that he was under the budget crunch which limited him in motivating employees by rewarding them financially. Ability: Analyzing the employees based on their capabilities was one of the cause. You will find some people whose interest is in doing the office work, captain should have recognize the skills and knowledge and segregate the work within depending on their capabilities. Coaching was also missing by the captain. Role Perceptions: They were aware about the consequences for inadequately doing the reporting as they were having issues when the case reached the court. Captain should have given them priorities from their various responsibilities by explaining them that the what matters is the quality of the work and not quantity. This would have helped them to improve. Situational Factors: As captain explained they set-up the team competitions based on the excellence of the reports, but the leaders were not committed and none of them were receiving any type of rewards for winning the competition. Leadership is responsible for the well-being of the employee in the company so they need to be committed. Question: Has the captain considered all the possible solutions to the problem? IF not what else might be done? Ans: NO What else can be done is as follows: 1. Task related trainings should be provided to strengthen the capabilities of the employees. 2. Improved Employee Engagement should be done, by recognizing the best employees, rewarding them which will boost their moral and they will feel that they are an integral part of the team. He can set-up a mechanism, like Employee of the Month Award and can display it in the office. 3. Coaching is also an important aspect of the leader, as a leader he should coach his team as and when required.

Compare Traditional Model Of Sport Development Physical Education Essay

Compare Traditional Model Of Sport Development Physical Education Essay In the essay one will compare and contrast the traditional model of sports development with Cote and Hays theory of socialisation into sport using data gathered from appropriate literature. One will critique each model and discuss how it is applied to a specific sport, drawing on strengths and weaknesses. The researcher will also use Cote and Hays theory and see how it reflects the current sports development agenda, critically evaluating it and drawing on other models of sports development to see if they further reflect the current agenda. Development Sport development models are there as a basis to provide some means of identifying the different roles and responsibilities for those involved in sports development, from the lowest to the highest levels of achievement (Hylton et al., 2002). The first continuum to be discussed is the Traditional sports development continuum (see figure 1.1), which Hylton (2002, p. 3) states that some argue is the clearest, locates development on a hierarchal basis from foundation, participation, performance and excellence. Excellence Performance Participation Foundation Figure 1.1 The Traditional sports development continuum. (Sports Council, 1988; Eady, 1994) Each level of the continuum compromises of 4 stages, firstly foundation focuses on the acquisition of basic skills e.g. Body literacy, Hand eye coordination, developing positive attitude to physical activity. The second stage Participation focuses on taking part in defined activities for a variety of reasons, recreation, health, fitness and fun. The third stage performance is a good club level and athletes/ players striving to improve through quality coaching, the highest level in the continuum focuses on achievement at the highest level e.g. International and elite players. The traditional sports development continuum has been further modified and refined to fit in with new policies and agendas, these are the House of sport Geoff Cooke (1996), and The active framework: Sport England (see figures 1.2 and 1.3.). Hylton and Totten (2002) explain that The House of sport model was built on the foundations of sport for all which has always been an ideal rather than a coherent realisable o bject. Figure 1.2. The House of Sport Geoff Cooke (1996) Figure 1.3 The active framework: Sport England When the researcher evaluates the strengths and weaknesses of the continuum, one concluded a number of findings. Firstly the triangle shape is a simplistic model that shows the bottom to be broader, thus showing that the foundation level is bigger in terms of participation e.g. primary school children across the UK partake in sport or physical activity in school or in local athletics clubs. As the triangle gets narrow participation decreases, the weakness to the continuum would be that it is one dimensional, no indication to drop out or step down a level. The clearest strength to the continuum is that it is clear in what it takes to get to each level e.g. participation requires taking part in defined activities for a variety of reasons. The next model one will look at is the Cote Hays theory of socialisation into sport (see figure 1.4.). According to Cote and Hay (2002) young peoples socialisation into sport follows a general pattern: sampling, specialising and investing. The key features of the Sampling phase are that children participate in a range of sports, Macphail et al., (2003) state that a key feature of the sampling phase appeared to be an ongoing shifting of priorities as young people literally sample the sports available to them and that their key motivation is fun and enjoyment, and that the emphasis is on structured or deliberate play rather than training or deliberate practice. Cote and Hay define deliberate play as organised activities designed to provide enjoyment through active and pleasurable participation, Macphail et al., (2003) further support this by defining deliberate play as activities that are structured yet do not focus overly on technique. Deliberate practice involves activities specific ally designed to improve the current level of performance and are not inherently enjoyable (Macphail et al., 2003). According to Cote and Hay (2002) from the sampling phase, young people may either drop out of a sport, move into the recreation years or move into the specialising phase. The recreation years are where young people participate regularly in sports without aspiring to reach an elite level of performance while the specialising phase involves more deliberate practice and a reduction in the range of sports activities, According to Macphail et al., (2003) when people start specialising there is evidence to suggest that fun is more closely related to the excitement of competition and performing. From the specialising phase Cote and Hay suggest a young person has three options. The first is to drop out of a sport, the second is to enter what they call the recreational phase where sport is played relatively informally and for fun, and the third is the investment phase. Entry into the investment phase usually signals a focus on one activity and a commitment to intensive training and competitiv e success. These three phases of sport participation are outlined in Fig. 1.4. Figure 1.4. Cote and Hays Three Phases of sport participation. Source: Cote and Hay (2002a, p.488). Strengths of the Cote and Hays socialisation into sport model are that it accommodates a progression from the sampling phase to the specialising years and then to the investment/recreation phase, it also acknowledges that at any stage of involvement young people can choose to move to take part on a recreational basis or drop out (Macphail., et al., 2006). One considers a weakness to the model to be that it only considers children. When one compares the traditional sports development model with Cote and Hays theory of socialisation into sport, there are numerous differences. Where the traditional continuum is very direct and only has an arrow pointing upward, Cote and Hays theory shows that it allows movement freely between stages, particularly the investment years and recreational years. The traditional continuum does not show drop out, as the Cote and Hays theory shows that drop out can happen at any stage. The similarity between the two models is that it shows clearly what it takes to be at each specific level. There are numerous sports development agendas, one will discuss the key agendas and how Cote and Hays theory reflects on these. Participation in sport is the basis of all government policies, increasing participation in sport can have effects on the governments cross cutting agendas e.g. improving health. Cote and Hays theory reflects this as it caters for young people, increasing participation in young people can only have a positive effect on health agendas, Siedentops (1995) supports this as he suggests that junior participation in sport can achieve a public health goal, as does (sparling et al., 2000) they suggest that Physical activity has enormous potential for improving the health of the public. The key part of health issues is obesity amongst children, Evidence regarding the increased prevalence of obesity amongst children and young people in the UK is mounting (NHS Centre for Reviews and Dissemination, 2002). As Cote and Hays theory considers childrens participation in sport and that the sampling phase is designed for deliberate play that provide enjoyment in a range of sports and activities, health will be improved in later life, as (Biddle et al., 2001) suggests that promoting physical activity in children is seen as important in encouraging them to adopt lifestyles which will be maintained into adulthood, thus lessening the risk of chronic diseases later in life, thus reducing pressure on the National health service. Developing wider community issues using sports and physical activity is widely used across the country, Long and Sanderson (2002) have proposed that community development approaches aim to mobilise local people and resources by enabling individuals and groups to develop through participation in sporting activity, which is therefore seen as playing a role in developing community identity and capacity to take action and change. Using sport to deal with community issues is one way of diverting children from a life of crime and drugs, the sampling phase caters for young people to diverse in a range of sporting activities, and by entering young people in as a means of reducing crime, can have benefits on society, an evaluation of the west Yorkshire sports counselling project (1991) supports this as it suggests using sport to reduce rates of re-offending by probation service clients, found that those who completed eight weeks or more of their sports counselling programme were significantly less likely to be re-convicted than a control group. Whilst reducing crime through sport, the regeneration of local communities will benefit Pack (1989) argued that sportcan, in conjunction with other social and economic policies, make a positive contribution to urban regeneration. Long and Sanderson (1996) conducted a survey amongst sports development officers and sports centre managers, they noted that while all our respondents were able to cite a range of benefits to individuals: they found it harder to identify those occurring at the community level, and when addressing the contribution to regeneration, were more likely to return to high level sport prestige facilities and elite performance (cups and Olympic medals). The responses relating to community development clustered strongly around interaction/cohesion/ community spirit, whereas those relating to urban regeneration tended to focus on civic pride and improving the profile of the city. This supports Pack (1989) statement and clarifies that urban regeneration can be improved through sports. Coaching is central to the development of sport at every level, with regards to cote and Hays theory, with the development of sports programmes designed to tackle wider social issues at the sampling phase and at the specialising and recreational years, the development of coaches is highly important. The Coaching Task Force Report (2002) explains that there will be a massive increase in after school sport and inter school competition creating an increased demand for sessional coaches on school sites. There is a growing demand for volunteer coaches at the grassroots level of sports to work with young people in their sampling years and in the investment years there will have to be increased commitment and skills from coaches at local, regional and national level to work with talented and gifted young people. Other Models of sports development are the Long term athlete development models, First LTAD Model, Balyi (1998), as shown in figure 1.5. Figure 1.5 LTAD Early specialization model The second LTAD model (2001), and the third LTAD Model (2003). The second model had been changed to consider late specialisation sports, such as athletics, combatitive sports, cycling, racquet, rowing and all team sports, the fundamental stage was added at the first stage to consider this. The third model considers changes to the late specialisation into sport and has a sixth stage as outlined below. Early Specialisation Four stage model: Training to train Training to compete Training to win Retirement/retaining Late Specialisation Six stage model: FUNdamentals Learning to train Training to train Training to compete Training to win Retirement/retaining When one considers if the LTAD Models cover the government agendas better than cote and hays one believes that the early specialisation and late models clearly define each stage of development more accurately. Whilst cote and Hays theory and LTAD is very similar, preference would be given to the LTAD as it clearly shows what age it takes to be at each level and at what ratio of training it takes to be at each level. This would help whilst comparing the agenda with the model, for example taking into account the age range of communities whilst creating initiatives. Conclusion The researcher has concluded a number of findings throughout the assignment, after critically evaluating the traditional sports development continuum and Cote and Hays theory of socialisation into sport one concluded that cote and hays theory further reflects sport and is more suited to sports development, as it allows room for drop out and movement between is stage. Whilst researching the current government agenda and how Cote and Hays theory reflects this one found evidence to show that current sports programmes are beneficial and important to improving health, decreasing obesity and health related issues later on in life. These programmes further help the governments attempt to use sport as a cross cutting agenda, as crime and drug use is decreased, this has proven to aid urban regeneration, by increasing community interaction, cohesion and community spirit. Coaching is improved at all levels of the cote and hays continuum, through sports programmes and this can only help future sporting talents as London 2012 is fast approaching.

Bombshells Benefit Calendar Business Plan :: Business Management Studies

Bombshells Benefit Calendar Business Plan Executive Summary SSSAMM Inc. plans to create a benefit calendar called, BondÂ’s Bombshells. The calendar will contain photographs of female Bond University students who have been selected to be the Bombshells from Bond Uni. The calendar will include advertisements from local vendors that appeal to the target population along with information on upcoming events on campus. The calendar will not only be functional, to keep up on action on campus, provide coupons and deals with local businesses but the photos of the Bombshells will also be enjoyable to customersÂ’ visual desires. The calendar will be created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on. No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product. Introduction Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its BondÂ’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost will only be $15. All the profits made from this product will be donated to Plan Australia, a charity whose purpose is to help end the poverty across the world. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product. The best kind of marketing for a product like this is word of mouth. As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there is a high percentage of others that would also buy BondÂ’s Bombshells benefit calendar.

Night World : Witchlight Chapter 11

She's what?† Keller said, coming out of the bathroom, toweling her hair. â€Å"She's sick,† Winnie said. â€Å"Runny nose, little temperature. Looks like a cold. Her mom says she has to stay home from school.† Well, it looks like we're having a run of good luck, Keller thought. It would be much easier to protect her inside the house. Winnie and Nissa had spent the night in Diana's room, while Keller, who was supposed to be asleep on the sofa bed in the family room, wandered the house in between catnaps. She'd asked Galen to stay in the guest room, and he had done just that. â€Å"We can have a quiet day,† she said now to Winnie. â€Å"This is great-as long as she gets well for Saturday.† Winnie grimaced. â€Å"What?† â€Å"Um-you'd better go in and talk to her yourself.† â€Å"Why?† â€Å"You'd just better go. She wants to talk to you.† Keller started toward Diana's room. She said over her shoulder, â€Å"Check the wards.† â€Å"I know, Boss.† Iliana was sitting up in bed, wearing a frilly nightgown that actually seemed to have a ribbon woven into the lace at the neck. She looked fragile and beautiful, and there was a delicate flush on her cheeks from the fever. â€Å"How're you feeling?† Keller said, making her voice gentle. â€Å"Okay.† Iliana modified it with a shrug that meant fairly rotten. â€Å"I just wanted to see you, you know, and say good-bye.† Keller blinked, still rubbing her hair with the towel. She wasn't crazy about water, especially not in her ears. â€Å"Say good-bye?† â€Å"Before you go.† â€Å"What, you think I'm going to school for you?† â€Å"No. Before you go.† Keller stopped toweling and focused. â€Å"Iliana, what are you talking about?† Tm talking about you guys leaving. Because I'm not the Wild Power.† Keller sat down on the bed and said flatly, â€Å"What?† Diana's eyes were that hazy iris color again. She looked, in her own way, as annoyed as Keller felt. â€Å"Well, I thought that was obvious. I can't be the Wild Power. I don't have the blue fire-or whatever.† She tacked the last words on. â€Å"Diana, don't play the dumb blond with me right now, or I'll have to kill you.† Diana just stared at her, picking at the coverlet with her fingers. â€Å"You guys made a mistake. I don't have any power, and I'm not the person you're looking for. Don't you think you ought to go out and look for the real Wild Power before the bad guys find her?† â€Å"Diana, just because you couldn't stop that car doesn't mean that you don't have power. It could just be that you don't know how to tap into it yet.† â€Å"It could be. You're admitting that you're not sure.† â€Å"Nobody can be absolutely sure. Not until you demonstrate it.† â€Å"And that's what I can't do. You probably think I didn't really try, Keller. But I did. I tried so hard.† Diana's eyes went distant with agonized memory. â€Å"I was standing there, looking down, and I suddenly thought, I can do it! I actually thought I felt the power, and that I knew how to use it. But then when I reached for it, there was nothing there. I tried so hard, and I wanted it to work so much†¦Ã¢â‚¬  Diana's eyes filled, and there was a look on her face that struck Keller to the heart. Then she shook her head and looked back at Keller. â€Å"It wasn't there. I know that. I'm certain.† ‘It has to be there,† Keller said. â€Å"Circle Daybreak has been investigating this ever since they found that prophecy. ‘One from the hearth that still holds the spark.' They've tracked down all the other Harmans and checked them. It has to be you.† â€Å"Then maybe it's somebody you haven't found yet. Some other lost witch. But it's not me.† She was completely adamant and genuinely convinced. Keller could see it in her eyes. She had managed to vault back into denial in a whole new way. â€Å"So I know you'll be leaving,† Iliana went on. â€Å"And, actually, I'll really miss you.† She blinked away tears again. â€Å"I suppose you don't believe that.† â€Å"Oh, I believe it,† Keller said tiredly, staring at an exquisite gold-and-white dresser across the room. â€Å"I really like you guys. But I know what you're doing is important.† â€Å"Well, is it okay with you if we just hang around for a little while longer?† Keller asked heavily. â€Å"Just until we see the light and realize you're not the Wild Power?† Iliana frowned. â€Å"Don't you think it's a waste of time?† â€Å"Maybe. But I don't make those decisions. I'm just a grunt.† â€Å"Don't you treat me like a dumb blond.† Keller opened her mouth, lifted her hands, then dropped them. What she wanted to say was, How can I help it when you're determined to be such a nincompoop? But that wasn't going to get them anywhere. â€Å"Look, Iliana. I really do have to stay until I get orders to go, all right?† Keller said, looking at her. â€Å"So you're just going to have to bear with us for a little while longer.† She stood up, feeling as if a weight had fallen on her. They were back to square one. Or maybe not quite. â€Å"Besides, what about Galen?† she said, turning back at the door. â€Å"Do you want him to go?† Diana looked confused. Her cheeks got even pinker. â€Å"I don't†¦ I mean†¦Ã¢â‚¬  â€Å"If you're not the Wild Power, you're not the Witch Child,† Keller went on ruthlessly. â€Å"And you know that Galen has to promise himself to the Witch Child.† Iliana was breathing quickly now. She gulped and stared at the window. She bit her lip. She really is in love with him, Keller thought. And she knows it. â€Å"Just something to keep in mind,† she said, and went out the door. â€Å"Did you get any info on the license plate?† Nissa shook her head. â€Å"Not yet. They'll call us when they have anything. And a courier brought this.† She handed Keller a box. It was the size of a shirt box but very sturdy. â€Å"The scrolls?† â€Å"I think so. There are wards on it, so we have to get Winnie to open it.† They had a chance after breakfast. Mrs. Dominick took the baby and went out shopping. Keller didn't worry too much about her. Just as Jaime was now being watched by Circle Daybreak agents, any members of Iliana's family who left the safety of the wards would be followed for their own protection. They sat around the kitchen table-except for Iliana, who refused to join them and sat in the family room in front of the TV. She had a box of tissues, and every few minutes she would apply one to her nose. â€Å"Before you open that,† Keller said to Winnie, â€Å"how are the wards around the house?† â€Å"They're fine. Intact and strong. I don't think anybody's even tried to mess with them.† Galen said, â€Å"I wonder why.† Keller looked at him quickly. It was just what she had been wondering herself. â€Å"Maybe it has something to do with what happened yesterday. And that's the other thing I want to talk about. I want to hear everybody's opinions. Who was in that car-Night Person or human? Why did they try to run over Jaime? And what are we going to do about it?† â€Å"You go first,† Winnie said. â€Å"I think you had the best view of it.† â€Å"Well, I wasn't the only one,† Keller said. â€Å"There was someone else beside me.† She looked toward the living room. Iliana made a show of ignoring her completely. Keller turned back. â€Å"But anyway, simplest first Let's say the car was from the Night World. They cruised down the street in front of the school once before coming back. It's perfectly possible that they saw Iliana standing at the window. Maybe they were trying to determine for sure that she was the Wild Power. If she'd stopped the car, they'd have had solid proof.† â€Å"On the other hand,† Nissa said, â€Å"they must be pretty sure she's the Wild Power. After all, it's really beyond question.† She was looking earnestly at Keller, but she spoke loudly enough for Iliana to hear everything distinctly. Keller smiled with her eyes. â€Å"True. Okay, more ideas. Winnie.† â€Å"Uh-night.† Winnie sat up straighter. â€Å"The car was from the Night World, and they weren't actually trying to run over Jaime. They were going to snatch her because they somehow knew she'd been with us, and they figured she might have some information they could use.† â€Å"Nice try,† Keller said. â€Å"But you were over by the door. You didn't see the way that car was driving. No way they were planning to grab her.† â€Å"I agree,† Galen said. â€Å"They were going too fast, and they were heading right for her. They meant to kill.† Winnie dropped her chin into her hands. â€Å"Oh, well, fine. It was just an idea.† ‘It brings up something interesting, though,† Nissa said thoughtfully. â€Å"What if the car was from the Night World, and they knew Iliana was watching, but they weren't trying to get her to demonstrate her power? What if they were just trying to intimidate her? Show what they were capable of, by lolling her friend right in front of her eyes? If they knew how close she and Jaime were-â€Å" â€Å"How?† Keller interrupted. â€Å"Lots of ways,† Nissa said promptly. â€Å"If they haven't snooped around that high school and talked to other kids, their intelligence system is worse than I think. Ill go farther. If they don't know that Jaime was in that music room with us yesterday at lunch, they ought to turn in their spy badges.† ‘If that's true, then maybe it's even simpler than we think,† Galen said. â€Å"The law says that any human who finds out about us has to die. Maybe the car was from the Night World, and they didn't know that Iliana was watching-or they didn't care. They thought Jaime knew the secret, and they just wanted to carry out a good, old-fashioned Night World execution.† â€Å"And maybe the car wasn't from the Night World!† Iliana yelled suddenly, jumping off the family room couch. She wasn't even pretending not to listen anymore, Keller noted. â€Å"Did any of you ever think of that? Maybe the car just belonged to some crazed juvenile delinquents and it's all a massive coincidence! Well? Did you think of that?† She stood with her hands on her hips, glaring at all of them. The effect was somewhat diluted because she was wearing a frilly nightgown with a flannel robe over it and slippers with teddy bear heads on them. Keller stood up, too. She wanted to be patient and make the most of this opportunity. But she never seemed to have much control where Iliana was concerned. â€Å"We've thought of it. Circle Daybreak is trying to check on it-whether the car's registered to a human or a Night Person. But you're asking for a lot of coincidence, aren't you? How often do people deliberately run each other over in this town? What are the chances that you just happened to be watching when one of them did it?† She felt Galen nudge her ankle with his foot. With an effort, she shut up. â€Å"Why don't you come over here and talk with us about it?† he said to Iliana in his gentle way. â€Å"Even if you're not the Wild Power, you're still involved. You know a lot about what's been going on, and you've got a good mind. We need all the help we can get.† Keller saw Winnie glance at him sharply when he said the bit about Iliana having a good mind. But she didn't say anything. Iliana looked a little startled herself. But then she picked up the box of tissues and slowly came to the kitchen table. â€Å"I don't think well when I'm sick,† she said. Keller sat down. She didn't want to undo what Galen had accomplished. â€Å"So where does that leave us?† she asked, and then answered her own question. â€Å"Nowhere, really. It could be any of those scenarios or none of them. We may need to wait for whatever Circle Daybreak comes up with.† Keller looked around the table grimly. â€Å"And that's dangerous,† she said. â€Å"Assuming it was the Night World that sent that car, they're up to something that we don't understand. They could attack us at any moment, from any direction, and we can't anticipate them. I need for all of you to be on your guard. If anything suspicious happens, even the fittest thing, I want you to tell me.† â€Å"It still bothers me that they haven't even tried to get in here,† Galen said. â€Å"No matter how strong the wards are, they should at least be trying.† Keller nodded. She had an uneasy feeling in the pit of her stomach about that. â€Å"They may be laying some kind of a trap somewhere else, and they may be so confident that well fall into it that they can afford to wait.† â€Å"Or it could be that they know I'm not the one,† Hiana chimed in sweetly. â€Å"And they're off kidnapping the real Wild Power while you guys are wasting your time here.† She blew her nose. Keller gritted her teeth and felt a pain in her jaw that was getting familiar. â€Å"Or it could be that we just don't understand dragons,† she said, possibly with more force than was necessary. She and Diana locked stares. â€Å"You guys, you guys,† Winnie said nervously. â€Å"Um, maybe it's time we opened this.† She touched the box Circle Daybreak had sent. Diana's eyes shifted to it with something like involuntary interest. Keller could see why. The box had the mysterious allure of a Christmas present. â€Å"Go ahead,† she told Winnie. It took a while. Winnie did witchy things with a bag of herbs and some talismans, while everyone watched intently and Diana mopped her nose and sniffled. At last, very carefully, Winnie lifted the top of the box off. Everyone leaned forward. Piled inside were dozens and dozens of pieces of parchment. Not entire scrolls but scraps of them, each encased in its own plastic sleeve. Keller recognized the writing†-it was the old language of the shapeshifters. She'd learned it as a child, because Circle Daybreak wanted her to keep in touch with her heritage. But it had been a long time since she'd had to translate it. Diana sneezed and said almost reluctantly, â€Å"Cool pictures.† There were cool pictures. Most of the scraps had three or four tiny illustrations, and some of them had only pictures and no writing. The inks were red and purple and deep royal blue, with details in gold leaf. Keller spread some of the plastic sleeves across the table. â€Å"Okay, people. The idea is to find something that will show us how to fight the dragon, or at least something to tell us how he might attack. The truth is that we don't even know what he can do, except for the black energy he used on me.† â€Å"Um, I can't read this, you know,† Diana pointed out with excessive politeness. â€Å"So look at the pictures,† Keller said sweetly. â€Å"Try to find something where a dragon is fighting a person-or, even better, getting killed by one.† â€Å"How do I know which one's the dragon?† It was an amazingly good question. Keller blinked and looked at Galen. â€Å"Well, actually, I don't know. I don't know if anybody knows how to tell a dragon from another Night Person.† â€Å"The one in the mall-Azhdeha-had opaque black eyes,† Keller said. â€Å"You could tell when you looked into them. But I don't suppose that's going to show up on a parchment like this. Why don't you just look for something with dark energy around it?† Iliana made a tiny noise that in someone less delicate would have been called a snort. But she took a pile of the scraps and began poring over them. â€Å"Okay,† Keller said. â€Å"Now, the rest of us-â€Å" But she never got to finish. The phone on the kitchen wall shrilled. Everyone glanced up toward it, and Iliana started to stand, but there was no second ring. After a long moment of silence, it rang again-once. â€Å"Circle Daybreak,† Keller said. â€Å"Nissa, call them back.† Keller tried not to fidget as Nissa obeyed. It wasn't just that she was hoping against hope that there was useful information about the car. For some reason she couldn't define, that very first ring of the phone had made her feel unsettled. The early warning system of the shapeshifters. It had saved her life before, by giving her a hint of danger. But for what was about to happen now, it was entirely useless. â€Å"Nissa Johnson here. Code word: Angel Rescue,† Nissa said, and Keller saw Diana's eyebrows go up. â€Å"Yes, I'm listening. What?† Suddenly, her face changed. â€Å"What do you mean, am I sitting down?† Pause. â€Å"Look, Paulie, just tell me whatever-â€Å" And then her face changed again, and she did something Keller had never seen Nissa do. She gasped and brought a quick hand up to her mouth. â€Å"Oh, Goddess, no!† Keller's heart was pounding, and there was a boulder of ice in her stomach. She found herself on her feet without any memory of standing. Nissa's light brown eyes were distant, almost blank. Her other hand clutched the receiver. â€Å"How?† Then she shut her eyes. â€Å"Oh, no.† And finally, very softly, â€Å"Goddess help us.†

Aanna Lukasik

aAnna Lukasik Acc 422-8909 Q 8-31 1. Not required during this stage – 2. Substantive testing 2. Should focus on enhancing the auditor’s understanding of the auditors understanding of the client’s business and the transactions and events that have occurred since the last audit date. – 1 Planning 3. Should focus on identifying areas that may represent specific risks relevant to the audit. – 1. Planning 4. Do not result in detection of misstatements. – 4 Statement is not correct concerning anatical procedures 5.Designed to obtain evidential matter about particular assertions related to account balances or classed of transactions. – 2 Substantive testing 6. Generally use data aggregated at a lower level than the other stages. – 2 Substantive testing 7. Should include reading the financial statements and notes to consider the adequacy of evidence gathered – 3. Overall review 8. Involve reconciliation of confirmation replies wi th recorded book amounts – 4 Statement is not correct concerning analytical procedures 9. Use of preliminary or unadjusted working trial balance as a source of data – 1 Planning the audit 10.Expected to result in reduced level of detection risk – 2 Substantive testing Q-30 a) The minutes of each meeting refer to the minutes of previous meeting. In addition the auditor should obtain the next year’s minutes, probably for February 2010, to make sure the previous minutes referred to were those from September 16, 2009. b) Information relevant to 2009 Audit Audit Action Required February 15 1. Approval for increased distribution During analytical procedures, an Costs of $500 000. ncrease of $500000 should be expected for distribution costs 2. Unresolved tax dispute. Evaluate resolution of dispute and adequacy of disclosure in FS 3. Computer equipment donated. Determine that old equipment was correctly treated in 2008 in the statements and that appropriate dedu ction was taken 4. Annual cash dividend. Calculate total dividends to determine that dividend was correctly recorded. 5. Officers’ bonuses. Determine were paid in 2009. Consider the tax implications of unpaid bonuses to officers.September 16 1. 2009 Officers’ elected. Inform staff of possibility of related party transaction. 2. Officers’ salary information. Note information in audit files for 2010 audit. 3. Pension and profit sharing plan. Determine if the pension/profit sharing plan was approved. If so make sure all assets and liabilities have been correctly recorded. 4. Loan. Examine supporting documentation of loan and confirm loan information with bank. 5. Aquistation of new computers syst Determine of disposal of the 1 year old equipment and check the recording of the operations. 6. Auditor Selection